How to Maximize Your Moment: Making the Most of Media Coverage
Getting featured in the media is a huge win for any business, but what you do after the coverage airs can make the difference between a quick moment and long-term momentum.
The first step to maximize coverage is to share it across your platforms—your Instagram feed, Facebook, LinkedIn, even your Google business page. Be sure to tag the outlet and thank the reporter or station publicly—that helps build relationships and boosts visibility. Don’t forget to save the clip or article link right away so you can reuse it later.
One great way is to spread out media coverage is to break the content up into smaller parts—maybe pull a great quote and turn it into a graphic or edit a 10-second clip for reels or TikTok. You can re-share the coverage a week or two later using a throwback or behind the scenes angle. The key is to keep the conversation going without repeating yourself.
Being featured in the media shows that you’re trusted, relevant and active in your industry. Consider adding “As Seen on Fox 8” to your website, marketing materials or even packaging if it fits your brand. You can also include media mentions in your email signature or company newsletter—it signals professionalism and trust.
One big mistake commonly seen following a news segment is treating it like a one-and-done moment—posting once and never revisiting it. Another mistake is not tagging or thanking the outlet or reporter, which can make it less likely they’ll want to work with you again. Finally, some businesses don’t think to use the media feature as part of their broader branding. It should be something you reference again and again.