How to Maximize Your Moment: Making the Most of Media Coverage  

Written By Alicia Vial

Getting featured in the media is a huge win for any business, but what you do after the coverage airs can make the difference between a quick moment and long-term momentum.

The first step to maximize coverage is to share it across your platforms—your Instagram feed, Facebook, LinkedIn, even your Google business page.  Be sure to tag the outlet and thank the reporter or station publicly—that helps build relationships and boosts visibility. Don’t forget to save the clip or article link right away so you can reuse it later.  

One great way is to spread out media coverage is to break the content up into smaller parts—maybe pull a great quote and turn it into a graphic or edit a 10-second clip for reels or TikTok. You can re-share the coverage a week or two later using a throwback or behind the scenes angle. The key is to keep the conversation going without repeating yourself.  

Being featured in the media shows that you’re trusted, relevant and active in your industry. Consider adding “As Seen on Fox 8” to your website, marketing materials or even packaging if it fits your brand. You can also include media mentions in your email signature or company newsletter—it signals professionalism and trust. 

One big mistake commonly seen following a news segment is treating it like a one-and-done moment—posting once and never revisiting it. Another mistake is not tagging or thanking the outlet or reporter, which can make it less likely they’ll want to work with you again. Finally, some businesses don’t think to use the media feature as part of their broader branding. It should be something you reference again and again. 

 

Alicia Vial

Alicia Vial is a New Orleans native with more than a decade of experience elevating client stories and leading crisis response. As the senior director of strategy, Alicia acts as a leader within the Gambel Communications team ensuring each agency team member is positioned to deliver strategic public relations services that meet the highest standards of the industry. In addition to supporting the agency’s long-term business growth and development, she coordinates day-to-day account services and oversees strategic direction while staying abreast of best practices and industry trends to provide innovative solutions to meet client’s needs.

Before joining Gambel Communications, Alicia served as the communications director for the Louisiana SPCA, the oldest and largest animal welfare organization in Louisiana that impacts more than 74,000 animals per year. During her nearly eight-year tenure, Alicia oversaw numerous crises, served on national communication taskforces, oversaw all aspects of internal and external relations and worked alongside the development department to raise critical funding. Prior to that, she worked in the fast-paced New Orleans hospitality industry focusing on digital public relations for multiple hotels.

Alicia is a member of the Public Relations Association of Louisiana (PRAL), Southern Public Relations Federation (SPRF), a board member of the Public Relations Society of America (PRSA) New Orleans Chapter and a member of the New Orleans Regional Leadership Institute. An accredited public relations practitioner (APR), Alicia is also certified in crisis communications, organizational leadership, content marketing and social media.

A well respected and trusted public relations practitioner, Alicia has been recognized by SPRF as a ‘Senior Practitioner of the Year’. Dubbed early on in her career as one to watch, she also received the ‘Rising Star’ award by PRAL and was profiled in St. Charles Avenue Magazine as part of their Young Bloods series. Most recently, she was recognized at PRSA’s annual Fleurish Awards and received four Awards of Excellence for her work along with the ‘Plate Spinner’ award for her efforts on the board of directors for the chapter.

An LSU graduate, Alicia received a bachelor's degree in mass communications with a concentration in public relations and minors in business administration and leadership development. She is a frequent speaker and presenter on public relations topics, most recently presenting at the Jefferson Economic Development Commission and SPRF annual conference.

When Alicia is not at work, you can find her at the ballpark with her three boys or cheering on the Tigers in Death Valley.

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