LinkedIn’s New Resource

Written By Alicia Vial

Whether you are job hunting, building your brand or just trying to stand out in your industry – LinkedIn is one of the most powerful platforms for professionals today. But posting content that actually gets noticed? That’s another story. Now, LinkedIn is stepping in with a new tool designed to help.

LinkedIn has launched “Create on LinkedIn” - a mini- site that offers a range of posting tips, best practices and examples to assist users in enhancing their content on the platform. It’s designed to guide professionals in crafting more engaging and effective posts.

The site covers different aspects of content creation, including tips on writing compelling headlines, choosing the right visuals and understanding the best times to post. It provides examples of successful posts to illustrate these practices and ways to use your analytics dashboard to inform your strategy for future success.

Using your analytics can help inform your path forward. Create on LinkedIn suggests starting a routine – regularly check your impressions and engagements to identify any trends in how they are performing over time. Next they suggest refining your schedule – adjust post times and frequency to find out when your audience is most engaged. With analytics you always want to be reviewing them in order to benchmark and set new goals for yourself, whether that is daily, weekly or monthly. Finally, once you understand which posts are performing best – and a what times – you can build and evolve your posts so you are sharing more of what drives impact and adjusting how you share posts that didn’t perform as well.

LinkedIn is looking to empower its users to share content that resonates with their audiences. There is an increasing importance of personal branding and professional networking online and LinkedIn plays a big part of that. This mini-site is part of LinkedIn’s broader effort to support users in maximizing their presence on the platform.

Users can visit the mini-site directly through LinkedIn’s platform - https://members.linkedin.com/create#creator-tools or by searching “Create on LinkedIn” online. It is accessible to all LinkedIn members looking to enhance their content strategy.

Alicia Vial

Alicia Vial is a New Orleans native with more than a decade of experience elevating client stories and leading crisis response. As the senior director of strategy, Alicia acts as a leader within the Gambel Communications team ensuring each agency team member is positioned to deliver strategic public relations services that meet the highest standards of the industry. In addition to supporting the agency’s long-term business growth and development, she coordinates day-to-day account services and oversees strategic direction while staying abreast of best practices and industry trends to provide innovative solutions to meet client’s needs.

Before joining Gambel Communications, Alicia served as the communications director for the Louisiana SPCA, the oldest and largest animal welfare organization in Louisiana that impacts more than 74,000 animals per year. During her nearly eight-year tenure, Alicia oversaw numerous crises, served on national communication taskforces, oversaw all aspects of internal and external relations and worked alongside the development department to raise critical funding. Prior to that, she worked in the fast-paced New Orleans hospitality industry focusing on digital public relations for multiple hotels.

Alicia is a member of the Public Relations Association of Louisiana (PRAL), Southern Public Relations Federation (SPRF), a board member of the Public Relations Society of America (PRSA) New Orleans Chapter and a member of the New Orleans Regional Leadership Institute. An accredited public relations practitioner (APR), Alicia is also certified in crisis communications, organizational leadership, content marketing and social media.

A well respected and trusted public relations practitioner, Alicia has been recognized by SPRF as a ‘Senior Practitioner of the Year’. Dubbed early on in her career as one to watch, she also received the ‘Rising Star’ award by PRAL and was profiled in St. Charles Avenue Magazine as part of their Young Bloods series. Most recently, she was recognized at PRSA’s annual Fleurish Awards and received four Awards of Excellence for her work along with the ‘Plate Spinner’ award for her efforts on the board of directors for the chapter.

An LSU graduate, Alicia received a bachelor's degree in mass communications with a concentration in public relations and minors in business administration and leadership development. She is a frequent speaker and presenter on public relations topics, most recently presenting at the Jefferson Economic Development Commission and SPRF annual conference.

When Alicia is not at work, you can find her at the ballpark with her three boys or cheering on the Tigers in Death Valley.

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