Meet The Team

With more than a decade of experience shaping narratives and navigating complex communication landscapes, Alicia Vial is a seasoned public relations leader dedicated to elevating her clients' stories. As the senior director of public relations, Alicia is at the helm of strategic communications, ensuring clients receive innovative solutions. She prides herself on being a meaningful partner with a proven track record of success, deep industry insight and a passion for achieving exceptional results.

Before joining Gambel Communications, Alicia served as the communications director for the Louisiana SPCA, the oldest and largest animal welfare organization in the state that impacts more than 74,000 animals per year. During her nearly eight-year tenure, she oversaw numerous crises, served on national communication taskforces, managed all aspects of internal and external relations and worked alongside the development department to raise critical funding. Prior to that, she worked in the fast-paced New Orleans hospitality industry focusing on digital public relations for multiple hotels.

An Accredited Public Relations (APR) practitioner, she holds certifications in crisis communications, organizational leadership, Google Ads and analytics, content marketing and social media. Alicia is a trusted voice in the PR community, serving on the board of the Public Relations Society of America New Orleans Chapter and as a member of numerous industry organizations like the Public Relations Association of Louisiana and the Southern Public Relations Federation.

An award-winning and trusted public relations practitioner, Alicia is a New Orleans Regional Leadership Institute (NORLI) alum, has been included in the Power List by New Orleans CityBusiness and recognized by SPRF as a ‘Senior Practitioner of the Year’. Dubbed early on in her career as one to watch, she also received the ‘Rising Star’ award by PRAL and was profiled in St. Charles Avenue Magazine as part of their Young Bloods series.

An LSU graduate, Alicia received a bachelor's degree in mass communications with a concentration in public relations and minors in business administration and leadership development.