Renowned author of “Sweet Dreams” partners with Ronald McDonald House Charities of South Louisiana

NEW ORLEANS – On Tuesday, May 21, renowned author Rick Telander of Sweet Dreams, a book of 42 original poems and an equal number of full-page, full-color illustrations from 42 different artists, hosted a special book giveaway to the families staying at Ronald McDonald House Charities of South Louisiana (RMHC-SLA) located on the campus of Children’s Hospital of New Orleans.

Telander began writing Sweet Dreams when he himself was sick in a bed many years ago and had begun writing the poems in his head. Sweet Dreams is a work of caring for young boys and girls who must make that ordinary yet complex and sometimes frightening transition from waking reality to the land of nod. 

“Too nauseated to read, watch TV, paint or even look at the wallpaper in my room, I closed my eyes and began to create in my head the poems that I hoped would someday be soothing and entertaining for children before bedtime, naps or when ill,” said Telander. “Through it all I had the dream of helping children and their families at Ronald McDonald Houses across the country. The work the Houses do is so kind and necessary that there are few things more purely charitable than they, and what could be better for a book started in a hospital than it someday helping Ronald McDonald Houses in their mission? This book is a gift to all children, the way the best illustrated words can be.”

Telander has already placed hundreds of copies of Sweet Dreams in Ronald McDonald Houses in Chicago, Peoria, Springfield, St. Louis, as well as at the Children’s National Hospital in Bethesda, MD. 

“We are beyond grateful for Rick’s generosity,” said Grace McIntosh, executive director of RMHC-SLA. “He truly embodies the mission of Ronald McDonald House Charities and understands that by helping to alleviate outside stressors that come along with having a seriously ill child families can draw strength and hope from being together and knowing they are not alone during difficult times.”

Along with the book giveaway at RMHC-SLA, Telander also made a stop by the Garden District Book Shop for a special reading.

Since RMHC-SLA’s founding in December 1983, they have served more than approximately 30,000 families from Greater New Orleans and across the country. With the help of the local community, they help ease the financial and emotional burdens families face as they access critical care for their children. They are that home-away-from-home, offering free accommodations, volunteer-provided meals, transportation when needed, a food pantry and a support system like no other.

To learn more about RMHC-SLA, including ways to volunteer and support families staying at the house, visit rmhc-sla.org.

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Ronald McDonald House Charities of South Louisiana: Since 1983, RMHC-SLA has partnered with our local children’s health care providers to keep families together and near the medical care their ill or injured children need. Through the generosity of our donors and volunteers, RMHC-SLA continues to focus on families’ needs as they face the medical uncertainty and financial stress of caring for their children. 

Today, RMHC-SLA serves critically ill children through our Ronald McDonald House® located in New Orleans on the campus of Children’s Hospital, Ronald McDonald Family Room® in Lafayette at Our Lady of Lourdes Women’s & Children’s Hospital, and Ronald McDonald Hospitality Carts. Through these programs we help provide housing, meals, community, and psychosocial support to families with children at local hospitals across Louisiana, the Gulf South Region and around the world. 

Alicia Vial

Alicia Vial is a New Orleans native with more than a decade of experience elevating client stories and leading crisis response. As the senior director of strategy, Alicia acts as a leader within the Gambel Communications team ensuring each agency team member is positioned to deliver strategic public relations services that meet the highest standards of the industry. In addition to supporting the agency’s long-term business growth and development, she coordinates day-to-day account services and oversees strategic direction while staying abreast of best practices and industry trends to provide innovative solutions to meet client’s needs.

Before joining Gambel Communications, Alicia served as the communications director for the Louisiana SPCA, the oldest and largest animal welfare organization in Louisiana that impacts more than 74,000 animals per year. During her nearly eight-year tenure, Alicia oversaw numerous crises, served on national communication taskforces, oversaw all aspects of internal and external relations and worked alongside the development department to raise critical funding. Prior to that, she worked in the fast-paced New Orleans hospitality industry focusing on digital public relations for multiple hotels.

Alicia is a member of the Public Relations Association of Louisiana (PRAL), Southern Public Relations Federation (SPRF), a board member of the Public Relations Society of America (PRSA) New Orleans Chapter and a member of the New Orleans Regional Leadership Institute. An accredited public relations practitioner (APR), Alicia is also certified in crisis communications, organizational leadership, content marketing and social media.

A well respected and trusted public relations practitioner, Alicia has been recognized by SPRF as a ‘Senior Practitioner of the Year’. Dubbed early on in her career as one to watch, she also received the ‘Rising Star’ award by PRAL and was profiled in St. Charles Avenue Magazine as part of their Young Bloods series. Most recently, she was recognized at PRSA’s annual Fleurish Awards and received four Awards of Excellence for her work along with the ‘Plate Spinner’ award for her efforts on the board of directors for the chapter.

An LSU graduate, Alicia received a bachelor's degree in mass communications with a concentration in public relations and minors in business administration and leadership development. She is a frequent speaker and presenter on public relations topics, most recently presenting at the Jefferson Economic Development Commission and SPRF annual conference.

When Alicia is not at work, you can find her at the ballpark with her three boys or cheering on the Tigers in Death Valley.

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