PRIME Business Advisory Solutions names Natalie Barranco CEO and welcomes Regina Griffin Graff Director of Operations

Written By Alicia Vial

NEW ORLEANS — PRIME Business Advisory Solutions, a leading business consulting firm dedicated to helping businesses achieve growth and operational excellence, is proud to announce the promotion of co-founder Natalie Barranco to Chief Executive Officer. In addition, the company recently welcomed Regina Griffin Graff as its new Director of Operations, further strengthening its executive team.  

“Natalie’s vision and leadership have been foundational to PRIME Business Advisory Solution’s success, and we are thrilled to see her step into the role of CEO,” said Ralph Litolff, Jr., vice president of strategy at PRIME Business Advisory Solutions. “Additionally, we couldn’t be more excited to welcome Regina to our team. Her expertise and leadership will be invaluable as we continue to scale and provide the highest level of service for our clients.”

Natalie, who co-founded PRIME Business Advisory Solutions, has been instrumental in shaping the firm’s strategic direction and client success initiatives. As CEO, she will continue driving the company’s mission forward by fostering innovation, expanding service offerings and enhancing client partnerships.

Graff joins PRIME Business Advisory Solutions with extensive experience in operations management and organizational leadership. Her expertise in streamlining processes and optimizing efficiency will play a crucial role in the company’s continued growth and success.

These leadership updates mark an exciting new chapter for PRIME Business Advisory Solutions, reinforcing its commitment to excellence and forward-thinking strategies.

For more information about PRIME Business Advisory Solutions, please visit www.primebas.com. 

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About PRIME Business Advisory Solutions:
PRIME Business Advisory Solutions was founded to provide quality business consulting services in the areas of finance, accounting, risk management, internal control processes, marketing and operations. PRIME provides outsourced accounting, operational and strategic business planning services without the overhead of C-level executives on permanent payroll. 

Alicia Vial

Alicia Vial is a New Orleans native with more than a decade of experience elevating client stories and leading crisis response. As the senior director of strategy, Alicia acts as a leader within the Gambel Communications team ensuring each agency team member is positioned to deliver strategic public relations services that meet the highest standards of the industry. In addition to supporting the agency’s long-term business growth and development, she coordinates day-to-day account services and oversees strategic direction while staying abreast of best practices and industry trends to provide innovative solutions to meet client’s needs.

Before joining Gambel Communications, Alicia served as the communications director for the Louisiana SPCA, the oldest and largest animal welfare organization in Louisiana that impacts more than 74,000 animals per year. During her nearly eight-year tenure, Alicia oversaw numerous crises, served on national communication taskforces, oversaw all aspects of internal and external relations and worked alongside the development department to raise critical funding. Prior to that, she worked in the fast-paced New Orleans hospitality industry focusing on digital public relations for multiple hotels.

Alicia is a member of the Public Relations Association of Louisiana (PRAL), Southern Public Relations Federation (SPRF), a board member of the Public Relations Society of America (PRSA) New Orleans Chapter and a member of the New Orleans Regional Leadership Institute. An accredited public relations practitioner (APR), Alicia is also certified in crisis communications, organizational leadership, content marketing and social media.

A well respected and trusted public relations practitioner, Alicia has been recognized by SPRF as a ‘Senior Practitioner of the Year’. Dubbed early on in her career as one to watch, she also received the ‘Rising Star’ award by PRAL and was profiled in St. Charles Avenue Magazine as part of their Young Bloods series. Most recently, she was recognized at PRSA’s annual Fleurish Awards and received four Awards of Excellence for her work along with the ‘Plate Spinner’ award for her efforts on the board of directors for the chapter.

An LSU graduate, Alicia received a bachelor's degree in mass communications with a concentration in public relations and minors in business administration and leadership development. She is a frequent speaker and presenter on public relations topics, most recently presenting at the Jefferson Economic Development Commission and SPRF annual conference.

When Alicia is not at work, you can find her at the ballpark with her three boys or cheering on the Tigers in Death Valley.

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