Gambel Communications celebrates 15 years of service

Written By Alicia Vial

NEW ORLEANS – Built with a passion for putting people and ideas together, award-winning public relations firm, Gambel Communications, celebrates its 15-year anniversary.

Founded in 2009 by Betsie Gambel, Gambel Communications is a female-led boutique public relations firm that provides purpose-driven strategic communications to a cadre of clients spanning the Gulf South. As public relations agency of record for the Jefferson, New Orleans and St. Tammany Chambers of Commerce, Gambel Communications is consistently recognized as a premiere professional communications services consultancy in the region and has produced award-winning work for iconic brands, legions of nonprofits, public agencies, schools, corporations and small businesses.

“Over the last 15 years, we’ve grown from a few hard-working professionals to an agency staffed with a dozen full-time, seasoned team members and a team of strategic partners,” says Gambel Communications CEO, Amy Boyle Collins. “The heartbeat of Gambel Communications is in the transformational impact we strive for each day on behalf of our clients. The numerous successful campaigns, innovative projects and strong relationships we have built are a testament to the hard work and passion embedded in our core values.”

In addition to scores of industry awards and accolades, Gambel Communications received the Empowering Women Award in 2023 in recognition of its strong commitment to supporting and elevating women in the workplace and in the New Orleans community. The agency is a member of the Hispanic Chamber of Commerce, on the Chairman’s Council for the New Orleans Chamber of Commerce, a member of the Diversity Action Alliance, a Goldman Sachs 10,000 Small Businesses alumna, a certified LED Small Business and Women-Owned Business.

Gambel Communications suite of services includes public relations, paid media and advertising, executive communication, crisis communications, social media, special events and training workshops. To learn more, visit gambelpr.com.

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About Gambel Communications
Gambel Communications is a full-service public relations agency specializing in communication strategy; media, community and government relations; issue management; special events, social media and marketing/branding. Gambel Communications forges relationships with clients, complementary industries, nonprofits and businesses through traditional media, social media and networking/grassroots initiatives. Our passion is putting people and ideas together to forge great connections.

Alicia Vial

Alicia Vial is a New Orleans native with more than a decade of experience elevating client stories and leading crisis response. As the senior director of strategy, Alicia acts as a leader within the Gambel Communications team ensuring each agency team member is positioned to deliver strategic public relations services that meet the highest standards of the industry. In addition to supporting the agency’s long-term business growth and development, she coordinates day-to-day account services and oversees strategic direction while staying abreast of best practices and industry trends to provide innovative solutions to meet client’s needs.

Before joining Gambel Communications, Alicia served as the communications director for the Louisiana SPCA, the oldest and largest animal welfare organization in Louisiana that impacts more than 74,000 animals per year. During her nearly eight-year tenure, Alicia oversaw numerous crises, served on national communication taskforces, oversaw all aspects of internal and external relations and worked alongside the development department to raise critical funding. Prior to that, she worked in the fast-paced New Orleans hospitality industry focusing on digital public relations for multiple hotels.

Alicia is a member of the Public Relations Association of Louisiana (PRAL), Southern Public Relations Federation (SPRF), a board member of the Public Relations Society of America (PRSA) New Orleans Chapter and a member of the New Orleans Regional Leadership Institute. An accredited public relations practitioner (APR), Alicia is also certified in crisis communications, organizational leadership, content marketing and social media.

A well respected and trusted public relations practitioner, Alicia has been recognized by SPRF as a ‘Senior Practitioner of the Year’. Dubbed early on in her career as one to watch, she also received the ‘Rising Star’ award by PRAL and was profiled in St. Charles Avenue Magazine as part of their Young Bloods series. Most recently, she was recognized at PRSA’s annual Fleurish Awards and received four Awards of Excellence for her work along with the ‘Plate Spinner’ award for her efforts on the board of directors for the chapter.

An LSU graduate, Alicia received a bachelor's degree in mass communications with a concentration in public relations and minors in business administration and leadership development. She is a frequent speaker and presenter on public relations topics, most recently presenting at the Jefferson Economic Development Commission and SPRF annual conference.

When Alicia is not at work, you can find her at the ballpark with her three boys or cheering on the Tigers in Death Valley.

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