Deep Fried Advertising launches “20 for 20” nonprofit website giveaway to celebrate 20th anniversary & rebrand

Written By Alicia Vial

NEW ORLEANS – In celebration of its 20th anniversary and new brand identity, Deep Fried Advertising is investing its creativity and $20,000 in the community.

As part of their anniversary celebration, Deep Fried launched its “20 for 20” nonprofit website campaign, an initiative to give back to the regional community that has supported the agency since its inception. As part of this campaign, Deep Fried will award a deserving nonprofit up to $20,000 value in a fully developed website partnership, providing them with the digital tools needed to amplify their mission and impact.

Giving back has always been a core value for Deep Fried. Over the years, the agency has provided in-kind and reduced-fee services to numerous nonprofit organizations, driven by a passion for supporting those who work to create a more equitable society. With the 20 for 20 campaign, the team is formalizing this commitment by opening a public application process to ensure a broad and diverse group of nonprofits has the opportunity to benefit.

“Supporting community organizations has always been a part of who we are—it’s in our DNA,” said Jennie Diemont, President and Chief Creative Officer. “We’ve always helped nonprofits when we could, but we wanted to create a more intentional and structured way to give back. Our 20th anniversary felt like the perfect time to make this commitment official and ensure we’re reaching organizations doing great work beyond those we already know.”

Through the 20 for 20 campaign, Deep Fried will work with one nonprofit to build a dynamic, custom-designed website that enhances their online presence, engages their audience and strengthens their ability to serve the community.

Nonprofits in Southeast Louisiana are encouraged to apply for this opportunity. Questions will be accepted through the end of June; applications will be open from Tuesday, July 1 to Thursday, July 31; and the selected nonprofit will be announced on Friday, August 15. Interested organizations can learn more about selection criteria and submit their applications through deepfried.com/20for20.

This initiative is part of a broader milestone celebration for Deep Fried, which includes a fresh new brand identity that reflects the agency’s growth, creativity and continued dedication to its clients and community. While Deep Fried works with clients on a national scale, its heart remains in New Orleans and Southeast Louisiana, and this campaign underscores the agency’s commitment to giving back to the local community in a meaningful way.

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ABOUT DEEP FRIED:
Founded in 2004, Deep Fried is a full-service advertising and branding agency that blends strategy, creativity and digital innovation to build bold, lasting brands. Based in New Orleans, Deep Fried has spent two decades helping regional and national clients craft distinctive identities, launch high-impact marketing campaigns, and forge meaningful connections with their audiences. The Deep Fried team’s expertise spans branding, strategic marketing, creative services, integrated media placement, social media and interactive experiences — delivering results that cut through the noise. Discover more at www.deepfried.com.

Alicia Vial

Alicia Vial is a New Orleans native with more than a decade of experience elevating client stories and leading crisis response. As the senior director of strategy, Alicia acts as a leader within the Gambel Communications team ensuring each agency team member is positioned to deliver strategic public relations services that meet the highest standards of the industry. In addition to supporting the agency’s long-term business growth and development, she coordinates day-to-day account services and oversees strategic direction while staying abreast of best practices and industry trends to provide innovative solutions to meet client’s needs.

Before joining Gambel Communications, Alicia served as the communications director for the Louisiana SPCA, the oldest and largest animal welfare organization in Louisiana that impacts more than 74,000 animals per year. During her nearly eight-year tenure, Alicia oversaw numerous crises, served on national communication taskforces, oversaw all aspects of internal and external relations and worked alongside the development department to raise critical funding. Prior to that, she worked in the fast-paced New Orleans hospitality industry focusing on digital public relations for multiple hotels.

Alicia is a member of the Public Relations Association of Louisiana (PRAL), Southern Public Relations Federation (SPRF), a board member of the Public Relations Society of America (PRSA) New Orleans Chapter and a member of the New Orleans Regional Leadership Institute. An accredited public relations practitioner (APR), Alicia is also certified in crisis communications, organizational leadership, content marketing and social media.

A well respected and trusted public relations practitioner, Alicia has been recognized by SPRF as a ‘Senior Practitioner of the Year’. Dubbed early on in her career as one to watch, she also received the ‘Rising Star’ award by PRAL and was profiled in St. Charles Avenue Magazine as part of their Young Bloods series. Most recently, she was recognized at PRSA’s annual Fleurish Awards and received four Awards of Excellence for her work along with the ‘Plate Spinner’ award for her efforts on the board of directors for the chapter.

An LSU graduate, Alicia received a bachelor's degree in mass communications with a concentration in public relations and minors in business administration and leadership development. She is a frequent speaker and presenter on public relations topics, most recently presenting at the Jefferson Economic Development Commission and SPRF annual conference.

When Alicia is not at work, you can find her at the ballpark with her three boys or cheering on the Tigers in Death Valley.

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