2,200 volunteers gather for 10th annual Serve Day across the Gulf Coast

Written By Alicia Vial

Church of the King mobilizes Serve teams to complete 135 service projects

NEW ORLEANS – On Saturday, May 4, more than 2,200 volunteers will participate in Church of the King’s 10th annual Serve Day as part of a worldwide day of service where teams of volunteers give back to communities across the globe.  

Serve teams will disperse throughout Church of the King’s six locations along the Gulf Coast to complete 135 service projects, including building homes with Habitat for Humanity, serving meals at local food banks and justice centers, completing school beautification projects, volunteering at the Department of Children and Family Services and more.

“Each year on Serve Day our church impacts our communities in a powerful way through many different clean up and compassion projects,” said Senior pastor Steve Robinson. “This event is a moment to serve together and create opportunities to continue serving after Serve Day.”

For the last 10 years, Church of the King’s Serve Day has impacted tens of thousands of lives throughout communities in Mandeville, Covington, Slidell, Baton Rouge, Kenner, Bay St. Louis, Biloxi and Peachtree City, GA. In 2023, 1,576 volunteers completed 86 projects, beautified 20 schools and served 2,600 meals.

“The Church of the King family seeks to add value to others’ lives without asking for anything in return. Through simple acts of selfless love, we can make a difference,” continued Robinson.

Founded in 1999 with the mission of reaching people and building lives, Church of the King has built its foundation on encouraging its members to add value to the lives of their neighbors, friends and family by humbling serving them.

For a full list of Church of the King’s Serve Day projects or to learn more, visit ChurchoftheKing.com/ServeDay. 

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About Church of the King
Church of the King is one church with multiple locations. Founded in 1999 by Senior Pastor Steve Robinson and his wife, Jennifer, Church of the King’s mission is reaching people, building lives. With a passion to reach out to people through local and foreign mission, Church of the King seeks to extend a hand to those in the Gulf Coast region with the message of Jesus Christ and see them live the life God intends for them. For more information, visit www.churchoftheking.com or call 985.727.7017. Connect with Church of the King on Facebook, Instagram and Twitter.

Alicia Vial

Alicia Vial is a New Orleans native with more than a decade of experience elevating client stories and leading crisis response. As the senior director of strategy, Alicia acts as a leader within the Gambel Communications team ensuring each agency team member is positioned to deliver strategic public relations services that meet the highest standards of the industry. In addition to supporting the agency’s long-term business growth and development, she coordinates day-to-day account services and oversees strategic direction while staying abreast of best practices and industry trends to provide innovative solutions to meet client’s needs.

Before joining Gambel Communications, Alicia served as the communications director for the Louisiana SPCA, the oldest and largest animal welfare organization in Louisiana that impacts more than 74,000 animals per year. During her nearly eight-year tenure, Alicia oversaw numerous crises, served on national communication taskforces, oversaw all aspects of internal and external relations and worked alongside the development department to raise critical funding. Prior to that, she worked in the fast-paced New Orleans hospitality industry focusing on digital public relations for multiple hotels.

Alicia is a member of the Public Relations Association of Louisiana (PRAL), Southern Public Relations Federation (SPRF), a board member of the Public Relations Society of America (PRSA) New Orleans Chapter and a member of the New Orleans Regional Leadership Institute. An accredited public relations practitioner (APR), Alicia is also certified in crisis communications, organizational leadership, content marketing and social media.

A well respected and trusted public relations practitioner, Alicia has been recognized by SPRF as a ‘Senior Practitioner of the Year’. Dubbed early on in her career as one to watch, she also received the ‘Rising Star’ award by PRAL and was profiled in St. Charles Avenue Magazine as part of their Young Bloods series. Most recently, she was recognized at PRSA’s annual Fleurish Awards and received four Awards of Excellence for her work along with the ‘Plate Spinner’ award for her efforts on the board of directors for the chapter.

An LSU graduate, Alicia received a bachelor's degree in mass communications with a concentration in public relations and minors in business administration and leadership development. She is a frequent speaker and presenter on public relations topics, most recently presenting at the Jefferson Economic Development Commission and SPRF annual conference.

When Alicia is not at work, you can find her at the ballpark with her three boys or cheering on the Tigers in Death Valley.

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