Aroma360 to open first Louisiana location in Canal Place this fall

Written By Alicia Vial

Brand expansion further cements New Orleans’ as a luxury shopping destination

NEW ORLEANS — Canal Place, the Gulf South's premier luxury shopping destination, announced that Aroma360, a global leader in luxury scenting, will open its first-ever Louisiana location this September. The 1,495-square-foot retail space will bring Aroma360’s immersive scenting experience to the vibrant heart of New Orleans, marking a significant milestone in the brand’s national expansion and further solidifying Canal Place's position as a unique, high-end retail haven.

Unlike a traditional shopping mall, Canal Place offers an exclusive collection of luxury brands, many of which are not found anywhere else in Louisiana or are among a select few in the United States. Aroma360’s arrival underscores Canal Place's dedication to curating an unparalleled shopping experience for discerning customers.

Known for its luxury scenting systems and signature fragrances, Aroma360’s newest location will offer the brand’s full range of scenting solutions, including top-of-the-line automatic smart diffusers, designed to elevate environments through the power of fragrance. In the new location, shoppers will also be able to access scent consultants to guide their scenting journey. 

“We’re incredibly excited to bring Aroma360 to Louisiana,” said Tyler Prow, director of public relations for Aroma360. “New Orleans is a city that exudes culture, creativity and energy – everything our brand stands for. Canal Place is the perfect home for our products and an ideal starting point as we continue expanding into new markets.”

Aroma360 will be located next to Golden Goose on the first floor, inviting guests to explore their bestselling scents and systems, learn about aromachology and discover how fragrance can enhance both personal and business spaces.

“The addition of Aroma360 further enhances Canal Place’s commitment to an unparalleled luxury shopping experience,” says Canal Place General Manager, Matt Brown. “As we continue to expand our existing lineup of exclusive brands, Aroma360 is a perfect complement to our meticulously curated collection of luxury offerings, further solidifying Canal Place as the premier destination for sophisticated shoppers.”

Aroma 360 will join a lineup of more than 50 designer brands including Swarovski, who celebrated the grand opening of their only stand-alone retail store in the state earlier this year.

For more information about Canal Place and a full directory of stores visit canalplacestyle.com.

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About Canal Place:
Situated on the edge of the historic French Quarter, Canal Place is home to many notable, exclusive designer boutiques and a 9-screen movie theater. An on-site, four-star hotel, The Westin Canal Place, and a convenient covered parking facility add to Canal Place’s unique offerings. Anchored by Saks Fifth Avenue, this world-class shopping center boasts a superb mix of stores including Louis Vuitton, Tory Burch, MCM, Golden Goose Tiffany & Co, Brooks Brothers, Swarovski and lululemon athletica. For more information, visit www.canalplacestyle.com.

About Aroma360:
Aroma360 has quickly become the leading force in the scent marketing industry. Our specialty is enhancing the overall brand and customer experience through scent branding and marketing strategies. Our scenting specialists have hundreds of clients that span over 30 countries and have designed hundreds of signature scents customized to fulfill each brand's unique image and goals. Some of the brands we have worked with include Lexus®, Marriott's®, Four Seasons®, and Ferrari®. We have designed custom scents for hotels such as the Borgata Hotel® and Casino, the Atlantis® Hotel in Paradise Island and spas like the Bellagio® Las Vegas, the Montage® Beverly Hills, Disney Senses Spas®, Ritz Carlton®, Biltmore® and many more. Learn more at https://aroma360.com.

Alicia Vial

Alicia Vial is a New Orleans native with more than a decade of experience elevating client stories and leading crisis response. As the senior director of strategy, Alicia acts as a leader within the Gambel Communications team ensuring each agency team member is positioned to deliver strategic public relations services that meet the highest standards of the industry. In addition to supporting the agency’s long-term business growth and development, she coordinates day-to-day account services and oversees strategic direction while staying abreast of best practices and industry trends to provide innovative solutions to meet client’s needs.

Before joining Gambel Communications, Alicia served as the communications director for the Louisiana SPCA, the oldest and largest animal welfare organization in Louisiana that impacts more than 74,000 animals per year. During her nearly eight-year tenure, Alicia oversaw numerous crises, served on national communication taskforces, oversaw all aspects of internal and external relations and worked alongside the development department to raise critical funding. Prior to that, she worked in the fast-paced New Orleans hospitality industry focusing on digital public relations for multiple hotels.

Alicia is a member of the Public Relations Association of Louisiana (PRAL), Southern Public Relations Federation (SPRF), a board member of the Public Relations Society of America (PRSA) New Orleans Chapter and a member of the New Orleans Regional Leadership Institute. An accredited public relations practitioner (APR), Alicia is also certified in crisis communications, organizational leadership, content marketing and social media.

A well respected and trusted public relations practitioner, Alicia has been recognized by SPRF as a ‘Senior Practitioner of the Year’. Dubbed early on in her career as one to watch, she also received the ‘Rising Star’ award by PRAL and was profiled in St. Charles Avenue Magazine as part of their Young Bloods series. Most recently, she was recognized at PRSA’s annual Fleurish Awards and received four Awards of Excellence for her work along with the ‘Plate Spinner’ award for her efforts on the board of directors for the chapter.

An LSU graduate, Alicia received a bachelor's degree in mass communications with a concentration in public relations and minors in business administration and leadership development. She is a frequent speaker and presenter on public relations topics, most recently presenting at the Jefferson Economic Development Commission and SPRF annual conference.

When Alicia is not at work, you can find her at the ballpark with her three boys or cheering on the Tigers in Death Valley.

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