Series content is replacing random posts

Written By Alicia Vial

If you manage social media for your business, you’ve probably wondered what actually gets people to follow and engage with your content. Marketing experts say one of the biggest trends right now is moving away from random posts and instead creating ongoing series that audiences can look forward to.

A content series is exactly what it sounds like, instead of posting randomly, businesses create a recurring theme or segment they post regularly. Think of it like a mini show on your social media. For example, a business might do “Meet the Team Monday,” “Behind the Business,” or “Local Spotlight Friday.” When followers know what to expect, they’re more likely to watch, engage and come back for the next post.  

Social media algorithms are rewarding consistency. Platforms like Instagram, LinkedIn and TikTok tend to promote accounts that post predictable formats that audiences interact with regularly. It’s similar to television, people follow shows they enjoy and come back each week. Businesses that create series content are tapping into that same behavior online. 

There are a lot of creative ways to do this. Some popular ideas include “Monday Marketing Tips,” where businesses share helpful advice each week. Another is “Behind the Business,” where you show how products are made or what happens behind the scenes. “Meet the Team” posts are also great because audiences like seeing people behind the brand. And a “Local Spotlight Friday” can highlight other businesses or community partners. 

The biggest benefit of this style of content is that it builds familiarity and trust. When people see a consistent series, they begin to recognize your content and associate your business with something valuable or interesting. Over time, that helps grow your audience and keeps your brand top of mind. 

If you’re looking at starting series content, here are some things to consider. Start simple. Think about something your business knows well or something customers are always curious about. Then turn that into a weekly feature. It’s doesn’t have to be complicated, they key is consistency. Once people start recognizing the series, it becomes something they look forward to. 

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Alicia Vial

Alicia Vial is a New Orleans native with more than a decade of experience elevating client stories and leading crisis response. As the senior director of strategy, Alicia acts as a leader within the Gambel Communications team ensuring each agency team member is positioned to deliver strategic public relations services that meet the highest standards of the industry. In addition to supporting the agency’s long-term business growth and development, she coordinates day-to-day account services and oversees strategic direction while staying abreast of best practices and industry trends to provide innovative solutions to meet client’s needs.

Before joining Gambel Communications, Alicia served as the communications director for the Louisiana SPCA, the oldest and largest animal welfare organization in Louisiana that impacts more than 74,000 animals per year. During her nearly eight-year tenure, Alicia oversaw numerous crises, served on national communication taskforces, oversaw all aspects of internal and external relations and worked alongside the development department to raise critical funding. Prior to that, she worked in the fast-paced New Orleans hospitality industry focusing on digital public relations for multiple hotels.

Alicia is a member of the Public Relations Association of Louisiana (PRAL), Southern Public Relations Federation (SPRF), a board member of the Public Relations Society of America (PRSA) New Orleans Chapter and a member of the New Orleans Regional Leadership Institute. An accredited public relations practitioner (APR), Alicia is also certified in crisis communications, organizational leadership, content marketing and social media.

A well respected and trusted public relations practitioner, Alicia has been recognized by SPRF as a ‘Senior Practitioner of the Year’. Dubbed early on in her career as one to watch, she also received the ‘Rising Star’ award by PRAL and was profiled in St. Charles Avenue Magazine as part of their Young Bloods series. Most recently, she was recognized at PRSA’s annual Fleurish Awards and received four Awards of Excellence for her work along with the ‘Plate Spinner’ award for her efforts on the board of directors for the chapter.

An LSU graduate, Alicia received a bachelor's degree in mass communications with a concentration in public relations and minors in business administration and leadership development. She is a frequent speaker and presenter on public relations topics, most recently presenting at the Jefferson Economic Development Commission and SPRF annual conference.

When Alicia is not at work, you can find her at the ballpark with her three boys or cheering on the Tigers in Death Valley.

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