LinkedIn’s Newsletter Feature

Written By Alicia Vial

Social media continues to evolve, and LinkedIn has rolled out a powerful new tool for professionals and businesses to connect with their audiences: newsletters. These long-form posts are designed to build loyal subscribers and position thought leaders right where conversations are happening.

LinkedIn’s newsletter feature allows creators – both individuals and businesses – to publish recurring, long-form content directly within the platform. Subscribers receive in-platform and email notifications whenever a new edition is published, building a reliable audience and boosting engagement. 

Once eligible, you simply click Write Article at the top of your LinkedIn homepage, open the Manage dropdown and select Create Newsletter. Fill in the title, description, publishing frequency, logo or cover image, then click Done to set up

To start one, you have to meet a few eligibility criteria: 

  • Having over 150 followers or connections 

  • A history of sharing original content 

  • Good standing with LinkedIn’s policies 

What makes LinkedIn newsletters valuable? First, direct audience delivery – every new issue sends a notification and an email to subscribers, so you don’t have to contend with the crowded newsfeed. Second, thought leadership – regular, valuable content positions you as an expert in your industry. Third, rich formatting and design – newsletters support titles, subtitles, bolded text, images, embedded profiles and more. These are great features for creating engaging, long-form content. Fourth, strategic visibility and discoverability – LinkedIn’s algorithm may promote your newsletter beyond your current subscribers and optimizing titles and descriptions helps with searchability. 

Your followers are not automatically subscribed to your newsletter.  When you publish your first newsletter, all of your followers and connections will receive a one-time notification and/or email inviting them to subscribe. They are not subscribed by default – they have to click to subscribe. After that, only those who opt in will receive future editions in their LinkedIn newsletter notifications and email inbox. Followers who don’t subscribe will still be able to see your newsletter if it comes across their feed, but they won’t consistently receive it. To build your subscriber database you can encourage your followers to subscribe with frequent posts on your page.

At its core, LinkedIn newsletters offer a structured, engaging way to deliver content directly to interested readers, bolster thought leadership and repurpose quality materials – all with the reach potential that platform-native benefits provide. Before you commit to using the newsletter feature, make sure you have a clear plan. Know what you want to focus on, how often you want post newsletters and that your carving out time on your schedule to do it.   .  

Alicia Vial

Alicia Vial is a New Orleans native with more than a decade of experience elevating client stories and leading crisis response. As the senior director of strategy, Alicia acts as a leader within the Gambel Communications team ensuring each agency team member is positioned to deliver strategic public relations services that meet the highest standards of the industry. In addition to supporting the agency’s long-term business growth and development, she coordinates day-to-day account services and oversees strategic direction while staying abreast of best practices and industry trends to provide innovative solutions to meet client’s needs.

Before joining Gambel Communications, Alicia served as the communications director for the Louisiana SPCA, the oldest and largest animal welfare organization in Louisiana that impacts more than 74,000 animals per year. During her nearly eight-year tenure, Alicia oversaw numerous crises, served on national communication taskforces, oversaw all aspects of internal and external relations and worked alongside the development department to raise critical funding. Prior to that, she worked in the fast-paced New Orleans hospitality industry focusing on digital public relations for multiple hotels.

Alicia is a member of the Public Relations Association of Louisiana (PRAL), Southern Public Relations Federation (SPRF), a board member of the Public Relations Society of America (PRSA) New Orleans Chapter and a member of the New Orleans Regional Leadership Institute. An accredited public relations practitioner (APR), Alicia is also certified in crisis communications, organizational leadership, content marketing and social media.

A well respected and trusted public relations practitioner, Alicia has been recognized by SPRF as a ‘Senior Practitioner of the Year’. Dubbed early on in her career as one to watch, she also received the ‘Rising Star’ award by PRAL and was profiled in St. Charles Avenue Magazine as part of their Young Bloods series. Most recently, she was recognized at PRSA’s annual Fleurish Awards and received four Awards of Excellence for her work along with the ‘Plate Spinner’ award for her efforts on the board of directors for the chapter.

An LSU graduate, Alicia received a bachelor's degree in mass communications with a concentration in public relations and minors in business administration and leadership development. She is a frequent speaker and presenter on public relations topics, most recently presenting at the Jefferson Economic Development Commission and SPRF annual conference.

When Alicia is not at work, you can find her at the ballpark with her three boys or cheering on the Tigers in Death Valley.

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